A few weeks ago I wrote about my favorite stinky logo of all time.
Well, that didn’t last long.
Today, I have a new favorite worst logo of all time.
Last week, the Obama Administration unveiled a new logo to help defeat the Islamist Terror Threat. Or at least, that’s what it would be designed to do if the American government wasn’t afraid to use those words.
Here’s the logo:
Forget for a minute that this is really three different logos crammed into one.
Or two logos and one atrocious collection of clip art, color, and fonts.
Before we get to that, the state department is asking for your suggestions on how we should fight “violent extremism” by which, we assume, they mean Islamic terrorism (since there hasn’t been all that much of any other kind recently).
Secretary Kerry said that the task isn’t just for the government, but for everyone:
“including civil society, the faith community, foundations and philanthropists, and the private sector. The Secretary urged the Summit participants to provide their ideas and suggestions on how we can counter violent extremism, and we ask you:
What solutions do you think are most critical to countering violent extremism?”
Wait, isn’t this what the federal government is for*?
Why are they asking us?
But this isn’t a political blog, it’s a blog about logo design. And that logo…
See all those colors? Eight, I think. It looks like someone stole the Toys R Us color palette and softened it up. Never mind, Toys R Us uses just six colors. This one uses EIGHT!
Note to government designers: if you need more than two colors in your logo you’re doing it wrong. One is good.
And how many fonts… five?
Note to government designers: at the risk of sounding repetitive, if you’re using more than two fonts, you’re doing it wrong. In fact, one often gets the job done. Two is generally the maximum.
And all those clip art images? Six of them, plus six swoosh bracket things, each containing a word.
Was the designer paid by the design element?
I spy a home (where the heart is, though no front door to keep out the terrorists), a coffee shop, a park bench, a computer, a school, and a nondescript office building (again without a door).
What, no mosque? Isn’t that where these people are being radicalized? I thought Secretary Kerry said this was partly up to the faith community. Why don’t they get an icon?
Note to government designers: Generally logos feature one icon or fewer. We’ve rarely seen a logo with more than one icon that was any good. And many great logos have none. Six icons and we feel the need to wash out our eyes with bleach to get rid of the ugly.
This horrible design is just a little ironic coming from the political team that brought us one of the best campaign logos ever.
But this logo design disaster takes the cake.
It’s our new favorite stinkiest logo of all time.
On the bright side, it’s so bad that it just might scare away those ISIS terrorists for good.
Dear terrorist bad guys: Throw down your weapons or we’ll tweet another terrible logo at you!
* United States Constitution, Article 1, Section 8 (and the preamble).